Social media has definately changed the way marketers and public relations professionals communicate with target markets. More importantly, social media is a pretty cost-effective way to promote your brand and/or event. With that said, if you know of a nonprofit organization who has limited marketing dollars, they may be interested in learning more about how they can leverage social media to accomplish their goals.

The Precise Agency by SRJ has announced a special seminar scheduled for October 21 in Fort Lauderdale, Fla. that is designed to educate nonprofit organizations on the basics of how to integrate social networking into their existing marketing communications program.

“How to Attract Supporters using Online Social Networking” will demonstrate how nonprofit organizations can leverage social media to efficiently build support, gain volunteers, raise capital, and improve brand awareness.

“We’re experiencing an exciting change in communications and ignoring emergent technologies like social media is no longer an option,” said Michael Hendrix, CEO of The Precise Agency. “Business and organizations are beginning to see just how important social media is becoming. They need to understand not only how to leverage it, but to become participants as well.”

Based on industry experience, Hendrix and his team will reveal how Web sites, e-mail campaigns, online social networks, visual social communities, and online forums can help create buzz around your organization.

“How to Attract Supporters using Online Social Networking” will introduce presidents, CEOs and directors of nonprofit organizations to an entry-level understanding of social media and how to integrate it as part of existing communications strategies. Topics of the seminar will include:

• An overview of social media
• Developing a social media strategy
• Selecting social networks to reach your target audience
• Gaining supporters and building relationships
• Promoting events through social networks
• Integrating social media into existing marketing communications initiatives
• Turning social media networks into additional revenue streams
• And more

“How to Attract Supporters using Online Social Networking” will be held on October 21, 2008 at the Josephine S. Leiser Opera Center from 10 a.m. through 1 p.m. in Fort Lauderdale, Fla. Seating is available at $117 per person or $97 per person for groups of two or more. Reservations can be made online by visiting www.thepreciseagency.net/seminar or by calling 214-528-5775.